Matt Forbush, in also the Founder and CEO of zignyl, a groundbreaking AI-powered solution purpose-built for QSR franchisees. Drawing from his extensive experience owning franchises like Auntie Anne’s and Cinnabon, Forbush recognized a critical gap in data analytics for franchise operators.
This insight led to the development of Zigy, an intelligent agent that performs complex data analysis by aggregating real-time information across all platforms, empowering franchisees to make swift, informed decisions. By transforming raw data into actionable insights, the platform helps operators reduce costs, improve talent retention, and most importantly drive sales.
Uniquely developed by a franchisee for franchisees, Zigy represents Forbush’s mission to leverage technology in solving the most pressing challenges facing the QSR industry. His dual background as both a successful franchise operator and a tech entrepreneur positions him as an innovative leader bridging traditional business practices with cutting-edge technological solutions.
To start the day, we brought together franchise leaders on the corporate side. Now, it’s time to hear from the zees in the trenches. This group of high-performing franchisees will share their biggest challenges, opportunities, and how they’re finding ways to thrive during chaotic times.
