A dynamic culinary/marketing professional, Marita Swift serves as the vice president of brand strategy for The Big Biscuit. From culinary to content, she has been developing strategies for culinary-driven businesses since 2007, emphasizing a holistic approach, including sustainable growth, healthy partnerships, quality foods, and positive guest experiences. Marita’s promotion reflects The Big Biscuit’s continued growth. She currently supports over 27 locations in Kansas, Missouri, and Oklahoma.
This session digs into how restaurant leaders turn mission statements into daily practice, from choosing the right partners to designing surprise-and-delight moments that feel authentic, not performative. Panelists will break down how purpose informs decision-making, shapes culture, and builds emotional equity with guests and teams alike. You’ll walk away with tactical frameworks for activating your “why,” and measuring its real impact.
