Kelley Fechner is Senior Vice President at Datassential where she brings over 30 years of food and beverage insights, with the last nine of them with Datassential. She has worked on initiatives spanning the entire menu, from beverages to proteins to desserts working with c-stores to QSR to Fine Dining. Kelley also spent three years working in Australia supporting the Asia Pacific Region. This lends to her experience supporting global insights and new product development.
New menu items and LTOs aren’t random — they follow distinct playbooks. Using Datassential’s Launches and Ratings data, this session reveals four approaches restaurant chains use to drive menu innovation and growth. Through real-world examples, you’ll discover where your brand fits, and whether a different playbook could accelerate growth.
