Joey Cioffi is the founder and CEO of Salad House, a fast-casual health-focused franchise brand known for its fresh chopped salads, made-to-order proteins, and its signature Create-Your-Own salad option. Coming from a family rooted in the restaurant industry, Joey expanded beyond the traditional deli business into fast-casual dining. Through perseverance, calculated risk-taking, and relentless drive, he transformed Salad House into a scalable franchise. His journey—from working in his family’s deli to overcoming financial hardships—demonstrates resilience and vision for national expansion.
As we all know, launching a restaurant isn’t just about great food—it’s about resilience, resourcefulness, and learning to thrive in the unknown. And that might be making the largest understatement possible.
