Joel Bulger is the Chief Marketing Officer of WOWorks, the platform brand home to six healthy dining fast-casual restaurants. With an impressive 25-year tenure in marketing and brand development within the restaurant industry, Joel brings a wealth of expertise and a proven track record of fostering growth and innovation. Having previously held primary marketing roles of esteemed brands such as On The Border, Zaxby’s, Johnny Rockets, and Focus Brands, Joel has earned a stellar reputation for his ability to drive guest traffic and enhance menu profitability.
Beverages are becoming one of QSR’s strongest levers for traffic, margin, and brand differentiation—and where major growth industrywide is taking shape, from big chains jumping in to upstarts signing huge deals. This panel will bring together senior leaders to discuss how signature drinks, flavor innovation, pricing strategy, and experiential beverage programs can reinforce brand identity, elevate perceived value, and unlock incremental revenue across dayparts.
