Jessica Osborne is the Vice President of Marketing for McAlister’s Deli, where she is accountable for brand marketing, menu strategy, digital, media, loyalty, PR, social, promotions, and guest experience in partnership with operations. With a marketing degree from Ole Miss and nearly two decades in the restaurant industry, Jessica brings a uniquely well‐rounded perspective shaped by roles across HR, franchise administration, analytics, brand marketing, and franchisee support.
Her career includes cross‐functional marketing leadership for beloved GoTo Foods brands such as Jamba, Auntie Anne’s, Cinnabon, and Carvel, where she also served as VP of Marketing.
With her background spanning brand building, guest experience, and franchisee-centric leadership, she brings a thoughtful and grounded point of view on how fast casual brands can stay true to their identity amid rapid industry change.
The service lines continue to blur. Yet prices aren’t coming down. Are you getting credit for better sourcing, more expensive labor, and some of the other fast casual hallmarks, from customers? Here’s a look at how to stay a level above in consumers’ eyes, and where the future is taking a category that defined growth in the sector for years.
