James O’Reilly is an award-winning CEO and board-level leader with more than 25 years of experience driving growth and transformation across public, private, and PE-backed restaurant and consumer businesses. He is a 10-year private company CEO with 15+ years of experience in restaurant and CPG marketing. He was recognized as a 2025 Georgia Titan 100 CEO. His brands have earned Newsweek America’s Favorite Restaurant Chains honors and he’s been a featured speaker at FSR’s NextGen Restaurant Summit.
The service lines continue to blur. Yet prices aren’t coming down. Are you getting credit for better sourcing, more expensive labor, and some of the other fast casual hallmarks, from customers? Here’s a look at how to stay a level above in consumers’ eyes, and where the future is taking a category that defined growth in the sector for years.