Graham has worked over 20 years to create experiences that delight our senses, fulfill our needs, and build our businesses. Working with humans of all backgrounds has taught him a human-centered approach to design. At The Culinary Edge, Graham leads his team to invent the future of food & beverage, partnering with brands including Pepsico, Tropical Smoothie, McCain, Peet’s, and First Watch. Prior to The Culinary Edge, Graham cut his innovation teeth at some of the world’s leading design firms, marshaling over 250 programs designing products and brands for Pepsico, General Electric, Paypal, Nivea and Starbucks.
This session digs into how restaurant leaders turn mission statements into daily practice, from choosing the right partners to designing surprise-and-delight moments that feel authentic, not performative. Panelists will break down how purpose informs decision-making, shapes culture, and builds emotional equity with guests and teams alike. You’ll walk away with tactical frameworks for activating your “why,” and measuring its real impact.
