Garrett Reed is the CEO of Layne’s Chicken Fingers, the soon-to-be-famous™ quick-service franchise, with over 30 locations open across the U.S.
Reed has a long history of success in commercial real estate development, having worked with the in-house real estate teams at Starbucks, Corner Bakery, Dunkin’ Donuts, RadioShack, and Zale’s. In 2005, he co-founded Main & Main Capital Group, a restaurant development firm through which he has developed more than 200 franchise units across 37 states, representing over $400 million in real estate.
A native of College Station, Texas, Reed grew up around Layne’s Chicken Fingers, which opened in 1994 and quickly became a city icon. Recognizing the brand’s potential, he purchased it in 2016 and focused on improving operations while opening corporate locations in the Dallas-Fort Worth area. With the brand’s continuing momentum, Layne’s is on track to open 100 locations over the next five years.
The service lines continue to blur. Yet prices aren’t coming down. Are you getting credit for better sourcing, more expensive labor, and some of the other fast casual hallmarks, from customers? Here’s a look at how to stay a level above in consumers’ eyes, and where the future is taking a category that defined growth in the sector for years.
