Rev is a New York City restaurant owner, and knows exactly how hard it is to operate and brand a hospitality business.
He is a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and demand generation. He helps technology companies, brands and restaurants to acquire and retain more customers.
Rev is known as an “expert burger taster,” pens hospitality and marketing tips on his Instagram @revciancio, as well as his LinkedIn Profile and hosts the Restaurant Marketing Podcast. He believes that Pizza is a religion.
Discount fatigue is real, and the old playbook of “buy one, get one” no longer builds lasting loyalty. This panel explores how QSR leaders are shifting from transactional rewards to emotional connection, using data, personalization, menu engineering, and brand storytelling to deliver value that guests feel.
