Craig Miller, co-author of Bricks and Clicks: How We Drove Sonic Into the Digital Age, has more than four decades of experience as a technology executive and business strategist. Miller specializes in the development and execution of bold business strategies that harness the power of digital, data, and artificial intelligence to drive top-line growth and bottom-line efficiencies. He has worked with dozens of top-tier brands, including Sonic, PepsiCo, Bank of America, and Planet Fitness. His work with Sonic played a pivotal role in modernizing operations, customer engagement innovation, and setting the foundation for future growth. Today, Miller is involved in consulting, public service, and board advisement.
How are digital touchpoints shaping hospitality? What is “phygital?” What’s the true state of omnichannel? However you break it down, restaurants have more avenues and channels to engage with guests than ever—but reaching them and taking them along for the ride is never an easy process.
Presented by: Tesoro XP
