Clifford Hudson is the co-author of Bricks and Clicks: How We Drove Sonic Into the Digital Age and a recognized authority on brand transformation and digital strategy in the QSR space. As the longtime CEO of Sonic Corp., he led the company through more than two decades of sustained growth and one of the industry’s earliest and most successful digital reinventions. Hudson holds a Juris Doctor from Georgetown University Law Center and continues to advise brands on customer-centric innovation and long-term value creation.
How are digital touchpoints shaping hospitality? What is “phygital?” What’s the true state of omnichannel? However you break it down, restaurants have more avenues and channels to engage with guests than ever—but reaching them and taking them along for the ride is never an easy process.
Presented by: Tesoro XP
