Christine Lorusso is the Vice President of Digital Marketing at Firebirds Wood Fired Grill. With more than 15 years of experience in the digital industry, Christine began her career on the agency side, working with clients to reach their digital marketing goals. After developing a passion for the restaurant and hospitality space, Christine transitioned to the client side with Firebirds and has been a part of the marketing team for nearly 10 years. At Firebirds, she oversees all things digital including social media, web, digital advertising, email, and loyalty marketing.
Forget broad culture talk. This panel goes straight to the “how.” Learn practical programs for understanding your core guest, creating emotional touchpoints, and accelerating guest-driven decisions across menus, marketing, and operations. From brands with big data to those building insight from scratch, we’ll dig into the tools, habits, and cross-functional collaboration that turn guest understanding into loyalty-building action.
