Chris Dull

CEO • Freddy's Frozen Custard & Steakburgers

Chris Dull is President & Chief Executive Officer of Freddy’s Frozen Custard & Steakburgers. He understands all aspects of franchise and corporate-owned restaurant management and what is needed to increase same-store sales and AUVs and improve guest experience. As CEO, Chris has set an emphasis on operational KPIs, strong unit-level economics, and return on investment to keep Freddy’s on a path of continual improvement. Before Freddy’s, Chris served as President & CEO of Global Franchise Group. Under his leadership, the company grew to more than 1,500 stores worldwide. He holds a Bachelor of Science in Education from Baylor University, is a Board Member of several concepts as well as the IFA and holds the distinction of Certified Franchise Executive (CFE).

All Sessions by Chris Dull

September 9, 2026

Option 1: QSR: Keeping Hospitality Human in the Age of AI
10:00 AM - 10:45 AM
TBD

We’re wasting no time and getting right into the AI arena. In this case, let’s start with the balance restaurants are trying to strike—can you implement the game-changing tech without losing the people part of your business?