Chris Dull is President & Chief Executive Officer of Freddy’s Frozen Custard & Steakburgers. He understands all aspects of franchise and corporate-owned restaurant management and what is needed to increase same-store sales and AUVs and improve guest experience. As CEO, Chris has set an emphasis on operational KPIs, strong unit-level economics, and return on investment to keep Freddy’s on a path of continual improvement. Before Freddy’s, Chris served as President & CEO of Global Franchise Group. Under his leadership, the company grew to more than 1,500 stores worldwide. He holds a Bachelor of Science in Education from Baylor University, is a Board Member of several concepts as well as the IFA and holds the distinction of Certified Franchise Executive (CFE).
We’re wasting no time and getting right into the AI arena. In this case, let’s start with the balance restaurants are trying to strike—can you implement the game-changing tech without losing the people part of your business?