Carl Orsbourn is a global retail executive and board member whose experience spans blue-chip companies (BP-owned ampm), disruptive start-up ventures (JUICER, Kitchen United), and restaurants (Alfa Co). Carl has been recognized as a Power Player by Business Insider for his thought leadership in supporting restaurants to adapt to the challenges and opportunities offered through digitization, technology, and automation.
As a co-founder and now advisor for JUICER Carl led business development, partnerships, and operations for this innovative start-up supporting the development of dynamic pricing capability for restaurants.
As Head of Retail at ampm, Carl was responsible for achieving record growth through $1.3 billion in retail sales and growing the network to over 1000+ locations.
At Kitchen United, Carl established the operating model and led operations & customer success for one of the country’s foremost ghost kitchen providers.
As a non-executive board member for Alfa Co., Carl advises on digital off-premise strategy and expansion in Saudi Arabia. He is also an advisory board member for Raydiant, Cartwheel, LoopAI, Just Cook Kitchens and the Digital Restaurant Association.
The future is automated—but not everything should be. QSR leaders share real-world wins, missteps, and what actually pays off when integrating robotics, smart kitchens, and AI-driven workflows. Expect practical takeaways, not tech hype.
