Brian Witte is an executive operations leader with deep experience across the franchisee and franchisor sides of the restaurant industry. Spanning both legacy and emerging brands as they shift from a growth to scale focus, he specializes in streamlining processes without compromising culture and values. As SVP of Operations for Cheba Hut, Brian has spent the last 5 years building the franchise support, training and operational infrastructure necessary to drive rapid growth, propelling the brand from 45 to 85+ units.
In this conversation, retention takes center stage. Turnover often isn’t a cost issue—it’s a culture one. Beyond perks, benefits, and pay, creating a restaurant brand that lives up to its promise as an employer of choice boils down to a host of initiatives that start from the top down.
