Brandon Knudsen is the Co-Founder and CEO of Ziggi’s Coffee, a fast-growing specialty coffee and beverage brand built on community, consistency, and people-first leadership. Alongside his wife and business partner, Camrin Knudsen, Brandon has scaled the company from a single neighborhood coffee shop into a nationally expanding franchise system while staying deeply rooted in its founding values. As a founder, Brandon brings a practical, relationship-driven approach to growth, with a focus on building strong teams, sustainable systems, and meaningful local impact.
Beverages are becoming one of QSR’s strongest levers for traffic, margin, and brand differentiation—and where major growth industrywide is taking shape, from big chains jumping in to upstarts signing huge deals. This panel will bring together senior leaders to discuss how signature drinks, flavor innovation, pricing strategy, and experiential beverage programs can reinforce brand identity, elevate perceived value, and unlock incremental revenue across dayparts.
