Anne Schultheis leads CRM and loyalty marketing at Scooter’s Coffee, where she focuses on growing customer relationships, increasing repeat visits, and creating digital experiences that feel personal, fun, and rewarding. She specializes in loyalty strategy, lifecycle marketing, app engagement, and personalized customer journeys across email, push, SMS, web and in-app channels.
Discount fatigue is real, and the old playbook of “buy one, get one” no longer builds lasting loyalty. This panel explores how QSR leaders are shifting from transactional rewards to emotional connection, using data, personalization, menu engineering, and brand storytelling to deliver value that guests feel.
